My projects carried out here are the works that I have been building as a brand creation freelancer for 7 years now, where you start from the concept and personality of the brand, and where you start from a naming to a key aspect that the client proposes. or want for it.
The brand creation process is based on taking the conceptual elements, and starting to feed on references and ideas, making mental maps, searching the web for conceptual elements and visual references and looking at possible competitions, what should and should not be done, discarding colors, styles or ideas already established by the competition, in addition to enhancing the idea of the brand, highlighting WHAT HAS NOT BEEN DONE YET, being a totally new and original brand.
BRANDING AND VISUAL IDENTITY.
Country delicacies.
For the creation of this brand, which is a family restaurant, I based myself on its menu, which is based on very natural products from the fields of Santa Marta, so the logo reflects a window looking towards the dawn of a mountain. In addition, to use a single ink, and thus create very ecological packaging for homes and packaging that the client required.
TONER INK
For the inspiration of the logo, I was based on the 4 colors used in printing, yellow, cyan, magenta and black, in addition to using a modern sans-serif typography, and the use of color resources. Since that would be the last straw, color cannot be missing from an ink company, creating all kinds of colorful sheets.
THE GAMER GUIDE
For this work, being of a video game theme and on a platform for such a young audience, (youtube) the concept had to be fresh and youthful, I came up with the idea of using a retro arcade machine and the use of strong colors and contrasting, the customer loved it.
BIZARREY
In this case, a personal brand project in company with my partner, we started from the idea of a clothing brand that would cover everything of bizarre for a very well chosen target audience: young people who are equally bizarre as the brand, rebellious and separated from the society. Its logo refers to the "illuminati" with a parodied style of other brands, where everything seems normal until you see the A. And its clothes, (firstly shirts, then we will expand) follow unexplored trends, such as vaporwave, underground, cyberpunk, in addition, the brand will stand out for the far from normal experiences that we will offer.
W6 GRAPHIC STUDY
W6 is an academic project, which brings together several classmates to form an agency, its identity is joyfull, outgoing, dynamic, rebellious. Its logo is based on the gesture of a hand making "horns" and the name means Wednesday 6, the day that the group of 6 originally is conformed.
Mekato
For this academic project, which is a brand inspired by traditional Japanese snacks, we based ourselves on a name that would be recognizable by the Colombian public, (this is how we call snacks in Colombia) and that in turn had a sound similar to Japanese. For its appearance, we base ourselves on the aesthetic seen also in Japan known as "kawaii" or cute, in the same way we use pastel colors and its logo is a Japanese snack called mochi.
OTHER WORKS
